Wrangler Jeans has a personal services endorsement deal with Dale Earnhardt Jr -- in fact , they even created a new line of Jeans, Wrangler Hero, just for the Dale Jr sponsorship deal.

Wrangler is the official jean of Dale Earnhardt Jr.

To promote the tie-in with Junior Wrangler has created a mix of TV, radio and print ads featuring the racer.

In stores you'll find Dale Earnhardt Jr on Wrangler Hero ticketing, as well as on promotional signage.

The jeans company chose Dale Jr as their spokesman because of his high profile personality and immediate name recognition -- and the fact that Wrangler once sponsored his Dad's car didn't hurt either.

“It's awesome to have the Wrangler name back on an Earnhardt car,” said Dale Jr.

The Wrangler Hero line is targeted at young men who want fashionable jeans with a contemporary style and fit.

But when Wrangler first approached Earnhardt Jr about a sponsorship he turned the company down, saying he didn't like the product.

He only agreed to do the deal when Wrangler agreed to create the Hero brand -- and give Junior a lot of input in the design.

The auction was at then top of eBay's "Most Watched" list for 7 days shortly after it opened for an initial bid of $888 -- with the entire $42,100 final bid going to the Red Cross.

Don Crawford of Ocala, Florida was the high bidder who won the auction as a gift for his wife Debbie, who is a huge fan of Dale Earnhardt Jr.

Besides a ride with Junior, Debbie was also treated to lunch in the DEI Trophy Room and a private tour of the race shop.