Earnhardt likes computers and high-tech equipment.
He's an avid online gamer who enjoys competing in
simulated racing events with his NASCAR buddies and
anyone else who is online racing at the time.
"His love for our products was a big benefit," said
Sony vice president Stuart Redsun. "I know he was really
excited to get his hands on a lot of our games."
According to Sony, Dale Jr will mainly pitch their
high-definition TVs, camcorders, cameras and Blu-ray
disc players.
Junior was able to score some Sony swag out of the
deal, scoring a new digital camera.
According to Sony, their BRAVIA line of HDTVs deliver
outstanding lifelike picture quality by focusing on
color, motion and resolution providing smoother and more
subtle transitions in colors and hues.
BRAVIA also features high speed response times in
order to display a smooth, lifelike motion on the
screen.