Total earnings for Dale Earnhardt Jr
as of the beginning of the 2007 NASCAR Nextel Cup season
are $42.9 million.
That's his earnings from the Nextel
Cup series only. Career earnings for the Busch series
totaled $3.9 million.
That comes to a grand total of $46.8 million.
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These figures represent Dale Jr's winnings
for competition in NASCAR races only, and do not
include bonuses, souvenir sales, endorsements,
sponsorships or personal appearances.
Forbes
magazine has estimated Dale Earnhardt Jr's total
income from all sources at $20.1 million per
year -- more than any other NASCAR driver, and
18th among all athletes.
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Experts expect his income to substantially increase
in 2008 with a new contract to drive for Hendrick
Motorsports.
The affiliation with a new race team means a new
sponsor, new paint scheme and new car number.
That translates to increased sales of diecast cars,
t-shirts and souvenirs, all of which Junior gets a cut.
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Plus new opportunities for TV commercial
appearances and product endorsements which are a
large portion of earnings for any popular NASCAR
racer.
Earnhardt Jr is an astute business person who
has invested his earnings from NASCAR into other
business ventures.
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Dale Jr, along with sister Kelley and brother Kerry
are currently developing Alabama Motorsports Park: A
Dale Earnhardt Jr Speedway. The multi-use motorsports
facility is set to open in 2009.
Hammerhead Productions is Dale Jr's media production
company, which produces the popular Speed TV show Back
In the Day.
He also owns JR Motorsports which fields entries in
the Busch series, Hooters Pro Cup and late model races.
Junior announced plans to merge his Busch team with
Hendrick Motorsports for 2008.
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