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The world’s greatest bull riders showed up for cash and bragging rights in the Dale Jr PBR Clash.

The Professional Bull Riders event was sponsored by Wrangler -- a major supporter of Dale Earnhardt Jr -- at Charlotte’s Bobcat Arena just across the street from where Junior plans to open a bar in December.

PBR billed the event as the union of the most popular name in racing with the toughest sport on the planet.

 
 

Dale Jr didn’t just put his name on the event, he sat in the arena watching the bull riders intently. Other NASCAR notables were in attendance as well, including team owner Richard Childress.

At one point Dale Jr decided he had been a spectator long enough and demanded that PBR officials put him on a bull.

 

Soon one of the “meanest” bulls was put into the chute for Junior -- his name was Fluffy, and I think he may have moved once before Dale Jr dismounted after having a little fun.

45 of the world’s best bull riders participated in the 3 day competition with 1 goal in mind -- to stay on that bull for 8 seconds.

Like in NASCAR, the competition began with a little showmanship. As the bull riders were introduced American flags were flying and a burst of fireballs jumped into the air as the house lights dimmed.

Competing in the bull riding competition was 2 time world champion bull rider Adriano Morales, 2005 champ Justin McBride, Sean Willingham and Ross Coleman along with a host of other Professional Bull Riders. All were set on winning the Dale Jr PBR Clash title.

“The PBR has some of the toughest bull riders in the world,” said Earnhardt. “They are great guys but to do what they do you not only need to be an excellent athlete but a little psycho too.”

Junior went on to say he’d prefer to be behind the wheel going 200 mph than to ride one of the bucking bulls.

 
 

David Allen, the sports marketing guru who worked with Dale Earnhardt Sr for over 20 years, masterminded Junior’s association with the event.

Allen has worked with the PBR since it’s inception in in 1993, so the racing and bull riding connection was easy for him to make.

 

100 million viewers tune in to watch Professional Bull Riders on Fox, NBC and other networks annually -- attesting to the sports growing popularity.

The networks air around 500 hours of PBR programming each year.

Additionally, 1.5 million people attend the events in person.

 
 
 
 
 
 
 
 
 
 
 
 
 
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