The spot ends with Earnhardt muttering under his
breath -- "Crazy mutant desert guys."
The spot was produced by DDB Chicago, Budweiser's
award winning ad agency. This was at least the 12th Dale
Jr commercial they’ve done for Budweiser.
The commercial was filmed on location on a barren
stretch of highway near Lancaster, California.
Filming was done from multiple angles. A helicopter
flew overhead capturing the action, while another film
crew in a lead vehicle in front of Junior shot using a
boom camera attached to the car.
The dramatic spot was nothing like any other
commercial NASCAR fans had seen. "We wanted to have some
fun and showcase Junior’s amazing driving skills and
personality," said Randall Blackford, Budweiser’s
Director of Marketing.